Your newsletter has been planned for next week for as long as anyone can remember. And when one finally goes out, the client who bought yesterday and the one who left long ago get exactly the same message.
| Cal. WM33-10 | Email Marketing Automation |
|---|---|
| Function | Segments, drafts, sends after your approval |
| Typical build | 2–4 weeks |
| Works with | Your contact list and its consent records, your sending tool, and your own products and news as source material |
| Price | from CHF 2'900 · CHF 690 diagnostic, credited |
From CHF 2'900 setup · from CHF 200/month maintenance. Diagnostic credited towards your project.
It is always planned for next week. Months pass between sends, and every gap makes the next one harder to write.
New prospects, loyal clients and lapsed buyers all get the same message, so it lands as noise for most of them.
Addresses go stale, unsubscribes are handled by hand, and nobody is quite sure anymore who consented to what.
Your list is segmented on real behaviour, for example new, active, lapsed and top clients, so each group gets something relevant.
Drafts are written in your brand voice from your products and news. A human reviews and approves before anything is sent.
Sends go out on a steady schedule, with A/B tested subject lines, so you learn what your audience actually opens.
Consent, unsubscribes and bounces are handled cleanly and logged, aligned with nLPD and GDPR requirements.
After each send you get a clear report on opens, clicks and unsubscribes, so the next one starts from evidence.
Your list is split into groups that mean something: new, active, gone quiet, best clients. A draft arrives in your name, written from your products and your news, and you edit it the way you would edit a letter. You approve, it goes out, and unsubscribes, bounces and consent are recorded without you thinking about it. The next morning you get one page: who opened, who clicked, who left, group by group.
Illustrative scenario — exact behaviour depends on your tools and volume. No results are guaranteed.
Your list, your segments and your campaign history stay on your infrastructure, hosted in Switzerland. We host nothing on our side.
By design: consent records and subscriber data are stored and processed on systems you control, aligned with nLPD and GDPR.
The code, the workflows and the data belong to you. You stay autonomous, even without us. Managed follow-up is optional, never a dependency.
No. Drafts follow your tone, your wording and your examples, and a human edits and approves every send. Nothing goes out on autopilot.
Setup starts from CHF 2'900 and maintenance from CHF 200 per month. The diagnostic is CHF 690, credited towards your project if you proceed.
After the diagnostic, an email marketing build typically takes 2 to 4 weeks, including list cleanup and the first segmented send.
Consent capture, unsubscribe handling and data storage are set up to align with the nLPD and GDPR, and your subscriber data stays on infrastructure you control.
Credited towards your project if you proceed.